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The community celebrates with SLAM as they launch their 'Picks for Performing Arts' campaign outside City Hall on June 4.

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SLAM to raise $60,000 for theatre expansion

A local community-based organization has committed to raising $60,000 for the Bert Church Theatre expansion.

Supporting Local Area Musicians (SLAM) launched the ‘Picks for Performing Arts’ campaign June 4.

Jay Stoudt, president of SLAM in Airdrie, said the group’s goal is to sell 3,000 guitar picks at $20 each by the end of 2013. Residents will purchase a pick and sign their name on it. The picks will then be permanently set into bistro tables that will be placed in the lobby and multipurpose area of the theatre when it is complete.

“We wanted to be sure it was enough to make a difference, but also attainable,” he said.

“This is a permanent legacy for the people who support live music in the community.”

Mayor Peter Brown agreed and encouraged residents to purchase a pick.

“If you are looking for a unique way to leave a legacy, this is it,” he said.

“Those picks with your name on them will be there as long as Bert Church Theatre is standing. It is a great way to give back to the community and it is not a lot of money.”

Michael McAllister, community developer with the City, said it is great to see SLAM is working very hard to support live music in the community.

“They are an example for other groups who may be interested in doing the same thing,” he said. “Hopefully, we will see others come forward to support the expansion in whatever way they can.”

Construction on the Bert Church Theatre expansion is anticipated to start in the spring of 2012. The expansion will add about 2,300 square feet to the existing building.

The addition will include a lobby, a vestibule, washrooms and a green room.

“It is so important that we have somewhere for performers to come together,” said Stoudt. “Live music is something that attracts attention and gets people interested. It brings the community to life.”

The first 100 picks sold will be placed on a dedicated SLAMbassador table in the theatre’s lobby.

Brown will be auctioning off the first two picks at the Band SLAM Showcase at Bert Church Theatre on June 10 at 7 p.m.

The event will feature five local bands.

Three more picks will be auctioned off at Airdrie Fest on Sept. 8 at City Hall.

To purchase a pick online, visit www.slaminairdrie.com