M&M Charity BBQ celebrates 25th anniversary with big fundaising goal
By: Joel Dryden
| Posted: Thursday, Apr 25, 2013 11:38 am
Thousands of volunteers across Canada will be serving hamburgers, hot dogs, chips and pop on May 11 in support of the 25th Anniversary M&M Meat Shops Charity BBQ.
Organizers for the barbecue, which is held yearly in support of Crohn’s disease and ulcerative colitis research, have set a fundraising goal of $1.3 million.
Crohn’s disease and ulcerative colitis, conditions also referred to as inflammatory bowel disease (IBD), affect nearly 233,000 Canadians.
“Charity BBQ Day has definitely become an expression of who we are as a company,” said Gary Decatur, president and COO of M&M Meat shops in an email.
Decatur said supporting the Crohn’s and Colitis Foundation remains important to the company due to the fact that Canadians suffer from IBD at an unusually high rate, though awareness for the condition and charity remain low.
Supporters will receive a hamburger or hot dog, a drink and a bag of chips for a minimum donation of $3.
The event, which began in 1989, has raised more than $23 million since its first iteration. The stated goal of $1.3 million relies on continued effort by volunteers.
“M&M Meat Shops Charity BBQ Day is an event built on volunteers,” Decatur said.
“All product and volunteer time is donated and 100 per cent of the proceeds of this national event will go directly to Crohn’s disease and ulcerative colitis research.”
Each of the 430 M&M Meat Shops locations across Canada will be holding barbecue events.