Alberta Summer Games receives local donation
By: Sara Wilson
| Posted: Thursday, Jan 16, 2014 12:38 pm
On Jan. 8, Airdrie’s ATB Financial donated $5,000 to the Alberta Summer Games, a donation that was a welcome show of support for organizers.
The donation solidifies ATB Financial as a bronze sponsor of the Games, according to organizers.
“It’s a donation that came in from ATB, they’ve been very active in the community and it’s nice to see them come on board and support the Games,” said Bruce Daniels, communications advisor for the Airdrie Summer Games.
Daniels explained the donation will give a much-needed boost for the Airdrie Summer Games.
Sponsorships packages range from $500 to $100,000 and every amount in between, according to the Game’s website.
“From a community investment perspective, we definitely like to give back,” said ATB Main Street Branch Manager Bob Storgard. “ATB is all about seeing what they can do to change the world by putting people first, and helping make people’s dreams come true, and be a part of the community.”
From July 24 to 27, the City of Airdrie will play host to 3,200 athletes, coaches, and officials for the 2014 Alberta Summer Games.
Committee organizers are still looking for sponsorship commitment from the local business community, and are continuing fundraising efforts throughout the year.
The committee is looking to recoup an unexpected $30,000 in advertising fees that wasn’t budgeted for.
“There was a misunderstanding in the budget with who was going to pay for $30,000 in advertising,” Daniels explained. “The Province thought we were going to take care of it, and we thought they were going to.”
Despite the setback, the committee is confident that they will raise the funds and the group is planning fundraising initiatives to help recoup the cost.
“There will be different events in 2014 leading up to the Games,” Daniels said. “(We’re looking at a) progressive dinner, golf tournament, dinner theatre and half dozen other fundraising events from now until the Games.”
The City of Airdrie has committed $300,000 towards the Games, a figure for the provincial funding amount was not known as of press time.
For information about sponsoring the Games or to make a donation, call the office at 403-875-8234 or visit www.2014airdriegames.ca