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Paint the town pink: Boys and Girls Club plans Pink Shirt Day

By: Matt Durnan

  |  Posted: Thursday, Feb 06, 2014 11:23 am

Airdrie Boys and Girls Club’s Mitch George shows off his Pink Shirt Day, anti-bullying T-shirt at The Centre last year.
Airdrie Boys and Girls Club’s Mitch George shows off his Pink Shirt Day, anti-bullying T-shirt at The Centre last year.
FILE PHOTO/Rocky View Publishing

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This year Feb. 26 is Pink Shirt Day, a day dedicated to banding together across Canada to stand up against bullying.

The Airdrie Boys and Girls Club (BGC) will host their third annual Pink Shirt Day rally on Feb. 26, and the response from the community has been tremendous, according to the BGC Executive Director Denis Sanness.

“There hasn’t even really been a lot of promotion done around this event, it’s just been spreading like crazy by word-of-mouth,” said Sanness.

Buzz around the rally has grown to the point that the Airdrie BGC is seeking a larger venue for the event, as their club location at the Ron Ebbesen Arena can hold approximately 250 people, but Sanness says they’re hoping to accommodate closer to 500.

To date, the Club has taken pre-orders for 3,300 pink T-shirts at $5 a piece, with the proceeds going back to the BGC’s bullying prevention programs. Sanness has had to order an additional 1,200 shirts that will be on sale the week leading up to Feb. 26.

The business community has stepped up in a big way, according to Sanness, with 16 different Airdrie-based businesses participating in the paper pink shirt fundraiser. Paper pink shirts will be sold for $2 at each location, and the names of donors will be printed on them to be displayed.

“The Airdrie Registry has already sold out of the paper shirts and have called me asking for more,” said Sanness.

The rally itself will be an evening, with guest speakers from City council, Calgary Stampeders player Randy Chevrier will be speaking in conjunction with his Tackle Bullying initiative, Airdrie band Autumn Arson will be performing and the BGC will be showing videos on bullying prevention.

“This day is about bringing the community together and creating a unified front, it’s a movement,” said Sanness. “It’s about getting everyone involved, from school kids, to families, to businesses.”

Paper pink shirts can be purchased at: Home Hardware, Canadian Tire, Costa Vida, Drizzles, Hairbenders, Hair Lounge, Airdrie Registry, Here’s the Scoop, Good Earth, Anytime Fitness, Chopped Leaf, Simply for Life, Crossfit 403, Scotia Bank and Mezzanine Spa.

For more information, visit

For more information on the Airdrie Boys and Girls Club visit or find them on Facebook.


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