Business satisfaction survey underway
Thursday, Feb 15, 2018 06:00 am
Airdrie-based businesses are encouraged to participate in the City of Airdrie’s Business Satisfaction Survey, which is being conducted online until March 2. According to Tara Levick, Economic Development Officer with the City, the survey collects data on a range of topics related to the economy, business operating environment and the City’s business-related services.
“Any business that has a business license with the City of Airdrie should have received an email from Banister Research Limited with a unique link to fill out the survey,” Levick said. “This would include everything from home-based businesses to local commercial/industrial operations.”
While Levick said the survey is anonymous, the City requests only one person per business complete the survey – an owner, primary manager, CEO, president or vice president. The survey should take approximately 15 minutes to complete.
“It starts with basic questions, things like how many employees they have, how long they’ve been in Airdrie,” Levick said. “Then, there are questions about whether they are planning to expand or grow, hire more employees and where they sell their products.”
Businesses that complete the survey prior to Feb. 16 will be entered to win an early bird prize – a complimentary 2019 City of Airdrie Business License renewal.
“Any business that fills it out by March 2 will be entered to win a business profile in the WORKlife section of the fall 2018 airdrielife magazine, which is valued at over $5,600,” she said. “We sent the survey to almost 2,500 business licenses this year, so we are really hoping for a good amount of responses.”
According to Levick, similar surveys have been conducted in 2011, 2013 and 2015. The results of the survey provide the City’s Economic Development Department with additional information regarding key issues and challenges operating a business in Airdrie, how businesses feel about the local business community, and the overall outlook and confidence levels of the local economy.
“We use these results to help shape programs and services for the business community,” Levick said.
In the past, these have included a workplace development initiative, collaborative work with Rocky View Employment Services, additional access to post-secondary education, and providing data to developers and builders to encourage more retail, office and industrial space.
“Once the survey closes, the results will be compiled and sent out to the business community, and then, they will be presented to council,” Levick said. “We don’t have a date set for that, yet.”
Businesses that have questions about the survey or have not provided an email address to the City of Airdrie can call Airdrie Economic Development at 403-948-8844. Results from the 2015 survey can be viewed at airdrienow.ca