Airdrie residents can satisfy their sweet tooth for a good cause by purchasing gingerbread families from Good Earth Coffeehouse until Dec. 31, or while quantities last.
For every gingerbread family sold, $1 will go to the Airdrie Food Bank (AFB), according to Becky Diebolt, co-owner and operator of the Airdrie location on the corner of 8th Street and 1st Avenue.
“It goes directly to our community for families in need,” she said.
Good Earth Coffeehouses across Canada have been selling gingerbread families during the holidays for more than 20 years, raising funds for charitable organizations across Canada.
More than 9,500 gingerbread families were sold last year, and this year’s goal is to sell more than 10,000. So far this year, Good Earth Coffeehouse has raised $3,436 for food banks across Canada.
Good Earth Coffeehouse is also conducting a social media campaign this year, where an additional $1 will be donated every time a photo of a gingerbread family is shared on social media with the hashtag #FeedaFamily.
Each family of three gingerbread people is $7.25. Last year was the first year the Airdrie location participated in the initiative for the AFB, and more than 500 gingerbread families were sold, raising $500.
“The food bank was really, really feeling the impact from the economy so it was in demand last year, so that’s why the head office and Good Earth decided that the Airdrie Food Bank would be the group that we help out with our gingerbread family initiative,” Diebolt said.
At press time, 320 gingerbread families had been sold at the Airdrie location. The goal is to surpass last year’s amount.
Diebolt said the gingerbread families are not only worth purchasing to eat, but also make great gifts for teachers, hosts and co-workers.
“The holiday season is a time to give back,” she said. “The food bank is utilized all year round, but especially this time of year.”