The MLA for Banff-Kananaskis, which encompasses much of west Rocky View County, is the Alberta government's new Parliamentary Secretary of Tourism.
MLA Miranda Rosin received the appointment on Oct. 21, during Premier Danielle Smith's cabinet reveal.
“Alberta’s tourism industry and visitor economy are a very important part of Alberta’s economy” said Smith in a press release from the Banff-Kananaskis constituency office. “I’m excited that Miranda Rosin has agreed to serve Albertans as the Parliamentary Secretary of Tourism. Her knowledge of and excitement for Alberta’s tourism sector are two key reasons that I chose her for this role.”
In the same press release, Rosin said the tourism industry is a key one for her riding, which includes tourist hot-spots like Banff and Canmore, as well as Bragg Creek and Kananaskis Country.
In her new role, Rosin said her priority will be the “growth and vitality of the tourism industry all across Alberta,” noting the tourism secretary role includes collaboration with the Ministry of Forestry, Parks and Tourism.
“There are few places on planet earth to whom a thriving tourism economy comes more naturally than our beautiful province of Alberta,” Rosin said in the release. “From the northern lights of the Peace Country, to the badlands of Central Alberta, to our majestic Rocky Mountains, our province has immeasurable potential.
“I look forward to working with Minister [Todd] Loewen, Travel Alberta, the Tourism Industry Association of Alberta, industry partners, and our province’s many entrepreneurs, to strengthen that which our tourism and hospitality sectors already do best, and further improve, grow, and diversify the industry where there is opportunity to do so.”
According to the press release, Rosin's latest one-on-one with Smith centred on the potential for recreational tourism on Alberta Crown Lands, funding for Travel Alberta, red tape reduction on tourism leaseholds, and better configuration of the Kananaskis Conservation Pass – a $90-per-year fee the UCP introduced in 2021 for visitors to K-Country.
