Almost 30 local businesses have organized a one-night only shopping extravaganza on Dec. 1 that will treat Airdrie shoppers to special holiday deals.
“Moonlight Madness,” a special event organized by boutique owners in Airdrie, is aimed at promoting and celebrating the diverse local businesses in the city.
The shopping event is being held from 6:00 pm to 10:00 pm on Dec. 1 throughout the city of Airdrie. During that time all of the participating businesses–almost 30 in total–are offering special deals that will only be available on the night of.
“This one-night only extravaganza is a fantastic opportunity for [shoppers] to take advantage of fantastic deals, all while supporting local commerce,” said a statement on the Moonlight Madness website.
This year four fashion and clothing stores are participating as well as eight home decor and gift shops, three craft and hobby stores, three food and supplement businesses, six niche interest stores (pet shops and liquor stores), and one gaming and entertainment lounge.
To see a complete list of participating businesses visit boutiquesofairdrie.com/moonlight-madness
“The whole idea is [about] trying to get our local shops a bit more visibility and kind of connect us and bring the city together,” said Danielle Doetzel, who has worked to organize this year’s Moonlight Madness.
Doetzel, who owns the business Boulevard Home, believes that many of the businesses and boutiques taking part in the special night deserve a lot of the attention and awareness that Moonlight Madness will bring them.
“We’re really trying to bring awareness and visibility,” he said. “We have some amazing places that don’t get the visibility they should.”
Moonlight Madness hopes to help connect shoppers to the boutiques they may not have even known existed. According to Doetzel, the layout of Airdrie and the lack of a centralized shopping location has made connecting shoppers to boutiques difficult.
“Airdrie is… a little different than a Canmore where [there is] a mainstreet where everybody can go to one place and shop,” said Doetzel. “It will be fun for businesses but also a really great opportunity for shoppers to see what Airdrie has to offer.”